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Entrepreneurs - characters that feed marketing and revenue

Welcome to our new entrepreneur blogger: Moira Vetter of Modo Modo...

They say behind every successful so-and-so is a successful so-and-so. That’s true. But the successful one out in front is probably a character. A passionate, focused, infectious one…with a plan.

When we think of great companies—small and large—it’s hard NOT to think of the entrepreneurs tied to them. With their quirks and passions and demons and stories. The stories are the stuff of legend. Brands are built from legends. And legends become iconic.

One character, Richard Branson, recently had a campaign built around his own story:

It’s a wonderful campaign because it beautifully captures the incessant, sometimes charming—always inventive—qualities of an entrepreneur. Forgive them their trespasses for we will ALL benefit from their invention. Especially when their brand is Virgin(R).

I especially enjoyed the recent article on Richard in Entrepreneur. I don’t always agree with Entrepreneurial wisdom but I certainly love Branson’s 5 Rules for Entrepreneurs, the 5th being: Be visible: Market the company and its offerings...”

Embrace your story, embrace your passion, and shout it from the hillsides and mountaintops.  If you can’t do it fearlessly or constantly, hire someone to do it for you. Don’t keep your passion, entrepreneurial spirit and business vision from the world. We need it now more than ever.

Guest blogger: Moira Vetter, Entrepreneur & CEO of Modo Modo. To learn more about Moira or Modo Modo click here.


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Frazier & Deeter, a Top 100 Largest CPA Firm in the United States, has accountants and business advisors who offer a full range of assurance and advisory services in the areas of audit, tax and management consulting and personal tax planning and compliance. As a leading accounting firm, we serve clients across the nation and internationally that include closely-held companies, SEC companies, and nonprofit entities. Headquartered in Atlanta, Georgia, we have been recognized as the 56th largest accounting firm in the nation, as one of the Top 25 Best Managed CPA firms in the country, and one of the Best Accounting Firms to Work for in the U.S.
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